Status: 🟡 In testing
Length: 15 weeks
Time needed: 4–8 hours a week
A brand is so much more than just a logo—it’s a living system that connects with people through visual language, tone, and cultural resonance. In this course, you’ll explore what brands are in their fullest sense and develop practical skills by creating a complete brand identity for an organization of your choosing. You’ll investigate the cultural patterns that make brands meaningful, develop strategic positioning, design visual systems, and test how your brand identity works across different contexts and applications.
By the end of this course, you’ll have created a professional brand identity system including strategy, visual identity, and guidelines—work you can use in your portfolio.